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There are many types of business software, but there’s one niche category that you might not have heard of before—sales management software. It’s specifically designed to help businesses track and manage their sales process with special features built-in to make it more efficient, allowing users to focus on other aspects of running their business, like strategizing or customer support. Today we’re going to look at the top things to know about sales management software and how it can be used in your business.
Despite the name, sales management software can do much more than just manage your sales team’s sales performance data. On top of that, it can help your team work together better and manage their day-to-day tasks more efficiently, as well as grow your business through smart integrations with essential business tools and communication platforms like Salesforce and Slack. Find out more about what this type of software does and how it can help you grow your business.
If you’re looking for a software tool to manage your customer relationships, you may be confused about what sales management software is. The two terms—sales management software and CRM (customer relationship management)—are sometimes used interchangeably. While some tools do both, there are distinct differences between sales management software vs CRM. So let’s start by defining each term: Sales management software : A type of CRM that focuses on streamlining business processes related to your sales team: managing accounts, contact information, opportunities, orders, etc. It helps teams grow revenue by tracking activity across multiple departments—not just in a single department like marketing or sales alone.
At its core, sales management software is used to help companies organize their sales efforts. Some of these solutions keep track of your sales pipeline, which is a visual way to demonstrate what has been sold, what opportunities are still available for future revenue and more. These systems may also be equipped with triggers that fire off reminders or automated tasks for specific members of your team, according to specific events. For example, you can set up an automation that fires off a reminder email when a lead hasn’t responded within a certain time frame.
An effective sales management software can help sales managers improve sales results by providing reports on what works, what doesn’t work, and how to best drive future performance. The sales management software provides information about everything from specific customers to geographic areas of sales to marketing channels—all in a manner that makes it easy for a sales manager to understand. This data also makes it easy for any member of a company’s leadership team to analyze data about their sales teams. This reduces friction between different departments and improves overall communication throughout an organization. Increasing your return on investment: – A great example of where improvement can be made is in lead management.
The best sales management software integrates with all your other systems, like CRM, accounting and more. This means that you can view your data in real time instead of waiting for a weekly report. For example, if you want to see how many leads were generated by each salesperson or what kinds of prospects they’re reaching out to or other information, you should be able to do so at any time during business hours. If a person is using Microsoft Outlook to manage their contacts and interactions with prospects, for example, but also uses another system for viewing lead status updates, then there’s likely some manual work involved in making those two data sets align correctly; sales management software helps by automatically performing those tasks for you.
Hosted or cloud software is also very attractive because you won’t have to invest in a server to store all of your data, which can be a large expense. With hosted or cloud-based sales management software, you only pay for what you use; you don’t need to buy additional hardware upfront. In addition, if your company has multiple locations around town, it’s easier to manage their efforts using an online solution rather than having employees drive back and forth between offices. You could even manage employees who work remotely by using a cloud-based system. A hosted or cloud-based sales management solution can be cheaper on a monthly basis and scale with your company’s growth as well—which makes it very appealing from an investment standpoint.
There are a lot of options out there, so you want to make sure you know what exactly is sales management software. Most businesses will already have some type of customer relationship management (CRM) in place to manage their customer interactions. CRMs typically fall short when it comes to managing sales leads and other business interactions though, and sales management software fills that gap. Unlike CRMs, which collect information about past interactions with customers or potential customers, a sales management software solution can give you real-time insight into how well your company is performing at selling its products or services. The best solutions allow you to do things like: Track new leads from all sources (online or offline);